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Joon, which means “dear” and “life” in Persian, is a haircare line that pairs ancient Persian secrets with modern chemistry. Founder, Shiva Tavakoli, spent much of her summers learning from her grandparents about the various Persian herbs and spices. The mixture of smells and flavors inspired bright plant-based infusions with products featuring saffron, rose, fig, pomegranate and other naturally inspired pairings unique to the region.

Add to Cart Saffron Hair Elixir Oil


Persians have used Saffron, Pistachio and Rose in beauty rituals for centuries. Saffron, a spice worth more than its weight in gold, is used to strengthen hair. Pistachio nourishes and moisturizes for bouncy and smooth hair. Adored in Persian poetry and art, Rose has long been used to make hair smooth and shiny. Using modern chemistry, these ingredients now combined give a potent boost to hair longevity. 

Features & Benefits:
  • Gives Shine
  • Detangles
  • Defrizzes
  • Non-Greasy
  • Moisturizes
  • Seals ends
  • Heat Protectant
  • Nourishes
  • No Sulfates, & Parabens
  • Cruelty Free

    For the Joonies

    It's not really a Persian word, but you know what we mean. We made this product line for the Joonies out there who don't have something that speaks to their hair.

    Growing up in a Barbie world, founder Shiva Tavakoli felt like the closest characters that looked like her were the dark haired, big eyed Jasmine from Aladdin and Esmeralda from the Hunchback of Notre Dame. And Hollywood wasn’t the only industry ignoring a whole demographic of women.

    So, voila, Joon was born! We create universal products but make sure to over deliver to those with medium to thicker hair types.

    Persian Secrets

    We're going to launch more Joon products soon, but first we wanted to begin by introducing you to our Saffron Hair Elixir Oil. 

    We use our favorite ingredients steeped in authentic Persian culture and blend with a modern twist.