Joon is exactly what my Eurasian hair needs. My hair is thick, slightly coarse and dries-out/dulls easily. When I started using Joon, I was surprised that my hair was actually soft! I apply it to slightly damp hair to seal in moisture. The fragrance is just right/divine. The bottle is also a classy addition to the bathroom countertop. I like the dropper as opposed to a pump. Very well done product!